In Step 2 One Creative House will closely analyze and examine your companys brand attitude. This examination centers on the unique promise of value and not on the product. Promise-centric communication focuses on how your product or service makes customers successful or enhances their lives in a vital way.
There should be creative logic and consistent communication in everything you do to support and nurture your Unique Promise of Value. It is important to build your brands net worth and not to have your brand communication just make noise.